Why Gold Is Considered a Safe Haven—and Its Limits

Originally published 2025-05-18. Translation and editorial review: 14 October 2026. Market figures refer to the original reporting period.

In the world of investing the term "Safe Haven" means The "safe asset" that investors turn to when the market is uncertain, and one asset that has always been in this position is "gold."

But…what makes gold so trusted?

Let's look at 5 important reasons why gold is on the podium.

Global financial “bunkers”:

1. Gold maintains its value well in times of crisis.

Whether it's the subprime crisis, war, coup, or COVID-19, gold often "rises in price" because investors sell off risky assets and turn to holding gold.

2. Gold is not tied to any currency.

The value of the baht, the dollar, or the yen all depreciate according to government policy, but gold is an asset that “Not controlled” by anyone.

3. History confirms its value.

Gold has been used as currency since Roman times until the era of gold bars in central bank treasuries because it “It has its own value.”

4. Can prevent inflation.

When the value of money decreases due to inflation. The price of gold often moves in opposite directions, causing it to become "Purchasing Power Armor"

5. High liquidity, can be traded all over the world.

Gold is an asset that can be converted into cash in almost any country, at any time.

Gold is not just a valuable item, it is “Psychologically Safe Assets” Investors around the world hold gold…not for profit, but for “Prevent risks” in days when the world is uncertain.

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