“Some assets...people don't know about them. But rich people keep it quiet. And get richer and richer.” 5 types of assets that rich people like to hold 1. REITs – Real estate purchased through the stock market. What is : REITs (Real Estate Investment Trusts) are funds that raise money from investors to invest in real estate such as department stores, factories, warehouses, office buildings, hotels, etc. Investors buy investment units like ordinary stocks and receive dividends