Pure Alpha Principles of Ray Dalio and Bridgewater Associates , one of the most influential hedge fund strategies in the world What is Pure Alpha? Pure Alpha is the core investment strategy of Bridgewater Associates. The goal is to create positive returns on a regular basis. without relying on market direction (Market Direction) Simply stated: Whether the stock market goes up or down – your portfolio must be able to grow. Principles of Pure Alpha 1. Separate “Alpha” from “Bet